Creating Marketing Campaigns

Creating Marketing Campaigns

To create and set up marketing campaign(s) go to Marketing section in the main menu of Hoteza CMS.

















If you don't see this section - please contact us at support@hoteza.com to activate Marketing Module.

Create a new marketing campaign

To create a new marketing campaign press +Add campaign button


New marketing campaign


Marketing campaign settings


Start date / End date: choose duration of your marketing campaign.

If you want your marketing campaign not to have an end date - just press on a checkbox No end date 

 

 

Status: status of marketing campaign. 


 



Type: there are four types of marketing campaigns:
  • Notification. Banner which can be either just a text message, or a text message along with title and image.
  • Notification on TV Channels. Works in a similar way as notification banner, but is shown only when watching TV channels, movies, own content or other types of videos.
  • Text Message. A simple text message which can be sent to certain guests in accordance with set triggers.
  • Alert. A large banner containing an icon and text. Alert might have:
  • Close button. It’s ideal for some short marketing or other notifications (e.g. wishing your guest a happy birthday).
  • Continue button. Campaign should be Linked to a particular page in your system.






Check how different type of marketing campaigns looks here 


Filters: there are three types of filters:
  • Display Groups. Helps to create campaigns dedicated to certain group of rooms. For example you have a group of guests who came for the conference. This setting will help you to create campaign that will be seen only by guests belonging to this group. Or, for example, you may create a display group that will include all suites in your hotels. So only guests staying in suites will see that marketing campaign. 






To learn more about Display Groups read here



  • Display on device. You may define here which devices will participate in this campaign (e.g. TV only, or TV and HotPad, etc.) Please note, that if no devices has been chosen campaign will be shown on all devices by default.


  • Language(s). You may set here guest language who will see this campaign. As guest language comes from PMS, you may set campaigns for certain language groups of guests, e.g. specific campaigns for Chinese-speaking guests, or German-speaking guests, etc. If you want all your guests see this campaign, just keep this field intact. 


 

Triggers: a trigger is an event that activates marketing campaign, e.g. check-in,check-out or certain days of the week. Our system has 5 types of triggers:

  • Check-in. You may set in how many minutes or hours after check- in the marketing message has to be shown to your guests.


 


  • Check-out. You may set in how many minutes or hours before check-out time the marketing message has to be shown to your guests.

 


  • Several times a day. You may set certain days of the week when this particular campaign should be displayed to your guests. For example you would like to advertise some special events on Fridays. Campaign can be displayed as many times per day as you set. 

 


  • Once a day. Similar to ‘Periodicity’ trigger, but the difference is that Campaign can be displayed only only once per day.

 


  • Birthday. You may set a campaign which will be shown only to a guests who have a birthday. For example you can offer a complimentary dinner or just send a Happy Birthday message from a General Manager. Start time of birthday greeting is 00:00 by default. Please keep as is if you do not want to change this setting. Please note that guest birth date comes from PMS and PMS should be set up accordingly. 


 

Notification language: Notification text and title may be defined in all languages enabled in your system. In case in your system there are 3 languages - English, Russian, Arabic and Chinese - then you may create various titles and texts for each of these languages correspondingly.

 

 

Link: some types of marketing campaign must be linked to a particular page in your system. 

  

Must be filled:
  • Notification
  • Notification on TV

Can be filled optionally:

  • Alert                         

  

Duration: by default notifications are displayed till user reaction (till he clicks ‘See Details’ or close the banner). But you can also set notification duration in seconds or minutes. 




Image: possibility to add an image which will be displayed with the text. If image is not added - only text will be shown to a guest.




Icon: possibility to add an icon which will be displayed with the text. 










Icon can be added only to an Alert type of campaign.

 


Marketing Campaign Personification

All your marketing campaigns may be personified, that means that messages may include guest first or last name and title. Please use variables as below:


{roomnumber} Guest room number
{firstname} Guest first name
{lastname} Guest last name
{guesttitle} Guest title (Mr, Mrs)